From Amsterdam salons to the ultimate canine adventure
Welcome to LABADABADOODLE! We are Joost and Ferry, the founders, two experienced top hairstylists, and the proud owners of our two beloved Doodles.
Our story doesn't begin in a pet store, but in the heart of the beauty industry. For years, we ran two successful, leading hair salons in Amsterdam. Our philosophy? Clean Beauty. Anything harmful or chemical for people, hair, and the environment was thrown right out the door. Day in and day out, we saw firsthand what pure, high quality ingredients do for the health of hair and scalp.
A journey of discovery (and tangles)
One day, we decided to make a radical change. We sold our salons and set off on a grand European road trip with our two Doodles. Our dogs were living their absolute best lives: running through forests, swimming in the sea, and playing in nature.
Wonderful, of course, but for the unique, tangle prone wool and fleece coat of a Doodle, it proved to be quite a challenge.
As hairstylists, we know hair inside and out. So along the way, we visited grooming salons all across Europe and tried virtually every product we could get our hands on. To our complete amazement, the pet world was lagging far behind. Dogs came out of a wash with a harsh chemical scent that lingered for days, or with coats left greasy from cheap silicones.
"Why are we putting junk on our dogs that we would never put on our own heads again?"
Right there, driving across Europe, the frustration, and our new dream, was born. After all, when it comes to care and porosity, the coat of a Doodle or Poodle is much closer to human curly hair than to that of a short haired dog.
Touching down in Ibiza: the birth of LABADABADOODLE
Our journey eventually brought us to the magical island of Ibiza. Living connected to nature only strengthened our vision for cosmetics and wellbeing. All the puzzle pieces fell into place: our years of salon expertise, our passion for Clean Beauty, and the search for the absolute best care for our own four legged companions.
We traveled to Italy, the absolute birthplace of luxury cosmetics, to develop a hypoallergenic, microplastic free, and 100% Clean Beauty care line. A range that not only deeply nourishes and protects the coat, but transforms every wash moment, whether at home or in a dog wash, into a wonderful pampering experience.
Our promise
LABADABADOODLE stands for Haute Couture care for your Doodle. Wrapped in a stylish and luxurious design, infused with the delightful, gentle scent of crisp, clean laundry. No heavy chemical perfumes, just that ultimate, comforting feeling of a 'fresh start'.
Our own two Doodles (who you'll also recognize in our logo!) are our biggest source of inspiration and our toughest testing panel. With LABADABADOODLE, we bring top salon quality straight to your wash routine.
With love,
Joost & Ferry